Agri-fintech is a $600Bn opportunity in India. Hemendra Mathur, Venture Partner at Bharat Innovation Fund  In the entire agriculture sector, which includes the livestock sector, informal lending constitutes 70% of all lending. The interest charged on this informal credit ranges between an astounding 24%-60% per annum. This takes
India’s livestock sector has an impressive contribution to the rural economy. Livestock provides livelihood to two-thirds of rural communities. It alone provides employment to 8.8% of the Indian population. India’s livestock market is one of the largest in the world and is showing incredible potential for growth.
With the growing internet accessibility and smartphone usage in India, the demand for convenient, efficient and flexible payment options has also increased. The consequential growth in e-commerce has created a need to bring together various participants of the financial services industry and e-commerce companies to create innovative payment and credit
The digital lending market of India stood at $75 billion in 2018 and is estimated to reach $350 billion by 2023, Statista [https://www.statista.com/statistics/1202533/india-digital-lending-volume/]. Interestingly, in the 2021 report—How India Lends [https://www.crifhighmark.com/media/2362/how-india-lends-fy2021.pdf]—CRIF High Mark states that